Despite the Australian tourism industry being in crisis mode, academic and keynote speaker at this year’s Tourism Futures conference Dr Stefan Gossling is calling for an industry wide restructure of current business models.

“When the economy emerges from the current recession, Australia tourism should look to relaunch itself with a more environmentally compatible business model,” said Dr Gossling, Professor at Lund University, Sweden.

Dr Gossling is one of the world’s most highly regarded academics specialising in the impact of climate change on the tourism industry.

“Such a refocus would see Australia abandon targets for increasingly high volumes of tourists. The only strategy for success into the future is in an industry where visitors stay longer and spend more,” said Dr Gossling.

Dr Gossling will make his first ever visit to Australia for the premier annual gathering of industry leaders at the Tourism Futures National Conference, with his visit sponsored by Griffith University.

Delegates and industry leaders will be motivated and inspired by the creative solutions on offer at the conference, including the strategies outlined by Dr Gossling.

The issues currently facing the industry are not insurmountable – to redefine your future in tourism this is a conference you must attend!
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