Wilderness Scotland, an award-winning adventure travel company in the Highlands and Islands, has been awarded the maximum 5 star Responsible Tourism rating from AITO.

Stevie Christie, Director commented, “AITO represents the very best of specialised British Tour Operators and we are extremely proud that our policies and practices have been recognised at the highest level.”

Wilderness Scotland’s integrated approach to sustainability is constantly evolving, the company recently received accreditation from Climate Care for financially offsetting their carbon emissions by 110%. They also make sure that each of their trips has a maximum of 8 clients and most of their holidays start at train stations where the journey begins, to reduce the environmental impact and to encourage clients to travel by train rather than fly.

This year, they launched their pioneering Conservation Contribution Scheme which provides financial benefits to the Scottish Wildlife Trust, John Muir Trust and Trees for Life; charities which conserve the wilderness areas visited on its trips.

“Our bookings are up this year despite many other businesses suffering,” says Christie, “proving that green business is good business. We hope that our success will encourage other companies to follow more sustainable procedures sooner rather than later.”

Photo: Wilderness Scotland Facebook Page

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