2010 Innovation Award Finalist: Thai Ecotourism and Adventure Travel Association
Organization: Thai Ecotourism and Adventure Travel Association (Thailand)
Corporate Social Responsibility and Marketing Access Partnerships (CSR-MAP) for Thai Sustainable Tourism Supply Chains
Thai Ecotourism and Adventure Travel Association (TEATA) lead this project with great partners to bring first and innovative of Thailand Green Routes which all major supply chain and tourist destination will conform to sustainable standards to the market. CSR-MAP project bring huge good impact to Thailand sustainable tourism industry.
Thailand benefits immensely from its position as a leading holiday destination for European tourists. However, Thai tourism actors agree that to maintain this position in the long-term, the industry must work to reduce the negative impacts of tourism on the environment and society.
During the past decade, European consumers have also become more aware of the negative impacts which their holiday choices can have on holiday destinations. Consequently, demand for more ‘sustainable’ and ‘responsible’ tourism products is increasing. To meet this demand, The Corporate Social Responsibility and Market Access Partnerships (CSR-MAP) for Thai Sustainable Tourism Supply Chains project aims to create greater sustainability in the Thai tourism industry, and to meet demand from European visitors.
By offering better quality, sustainable products to EU tour operators, Thai suppliers will be able to reap the financial benefits of tourism while safeguarding the precious resources on which their future depends.
The CSR-MAP Project targets suppliers in the Thai tourism industry, which offer ‘green’, ‘responsible’ and ‘sustainable’ tourism products, as well as local Thai communities, which have developed community-based tourism (CBT) programmes, and European tour operators with a firm commitment to supporting sustainable tourism.
The CSR-MAP project aims to give partners the opportunity to: learn about the European market’s demand for sustainable tourism products and standards; participate fully in the development and improvement of Thai Sustainable Tourism Standards; gain recognition from European tour operators; and develop and market innovative and integrated sustainable tourism products – Thai Sustainable Tourism Routes.
For a maximum buy-in by European tour operators, and the opportunity for strong Thai-EU cooperation, the new Thai sustainable tourism standards (tour operator, ecoguide, green restaurant, green hotel, CBT village, and products) will be developed in close collaboration with the EU partners.
The CSR-MAP project’s goal is to: “Contribute towards sustainable EU-Thai tourism supply chains by the broad introduction of CSR policies among Thai tourism suppliers. Voluntary standards for social and environmental sustainability will be strengthened, more influential, better implemented, monitored and enforced in three core product areas: Hotel industry, Ecotourism and CBT.
Overview of proposed activities:
CSR-MAP Project goals and results will be achieved through five “Work Packages” (WP’s):
- WP 1 Tourism market studies and identification of EU operators committed to sustainability.
- WP 2 Sustainable Tourism Criteria improvement & development: will result in the development of Thai sustainable tourism standards . Use GSTC guildeline as framework.
- WP 3 Development of Package tours, capacity building at destination and initiating partnerships: This will result in a selection of innovative package tours which combine an integrated selection of Thai sustainable tourism products. Training will be given for suppliers to meet the new standards. European tour operators will survey the routes.
- WP 4 will result in the Dissemination and wider acceptance of the Sustainable Tourism Standards and products among stakeholders in the Thai-EU tourism supply chains.
- WP 5 Management, evaluation and monitoring: will ensure coordination between sectors and build a foundation for continuation of quality assurance and supply chain management.
- 5 Green routes are ready to sale – Samtsongkram,Chaing Rai,Lampang ,Koh chang and Korat
- 16 routes around Thailand is under developed and it is our next step!
- Numbers of beneficiaries who have participated directly in project activities to date: 349 Thai People (Men: 177; Women: 172)
Tourism suppliers which participated directly in 1 or more project activities:
Thai Businesses: 195 through training and networking opportunities
- Tour Operators 22
- Hotels 50 (43 SME hotels and 7 large hotels)
- Restaurants 32
- Professional Tour Guides 61
- Community based tourism (CBT) groups 30
European tour operators – 243 through information and new products
500+ EU and Thai businesses stand to benefit economically from selling sustainable tourism routes. However, realising these benefits will depend on the success of marketing, the economy and the Thai political situation:
Local communities and community members:
30 communities have participated in activities, from across Thailand. These communities have already benefited from improved market and sustainability awareness, and exposure to potential business partners during project activities. Direct economic benefits within 2-3 years for these communities, from inclusion on the sustainable tourism routes will depend on the success of marketing, the economy and political situation). E.g.:
- 1500+ local families benefiting from income and skills development
- 150 local community businesses / community / environmental groups
- 35+ communities through the restaurant local supply chain
- 50 communities through better informed tour operators and tour guides
Controlling and supporting government and non-government organisations:
- The Ministry of Tourism and Sports of Thailand through new standards development and evaluation process.
- The Tourism Authority of Thailand through new products / market leads/FAMTRIP support
- The Royal Project of Thailand
- The Thailand Research Fund (TRF) and 10 Thai universities
- 14 Tourism Associations in Thailand and Europe
- Indirect benefits within 2 years: Min 5000 European and 2000 Thai businesses will benefit from awareness of potential business partners, and increased sustainability awareness through new sustainability standards and project media.
- 300+ Thai communities exposed to tourism (through CBT-I, OTD, TAT networks)
- Environment / nature exposed to tourism: 40 National Parks in 30 Thai provinces
- Consumers seeking responsible travel: min. of 5,000+ in min. of 9 countries
Partners: ECEAT(Europe), Green leaf foundation, CBT-i
Funding support: EU(75%), TAT (FAM trip and marketing), OTD (standards development)